What the colour names mean

The Bear Wrap comes in cream, tan, grey, blue, pink and red. We didn’t call them that.

Milk Drunk

Cream. The look on a baby’s face after a feed: eyes rolling, arms gone slack, enormously pleased with itself.

Cold Toast

Tan. What you ate this morning, an hour after you made it, with one hand.

4 a.m.

Grey. The colour of the window during the feed nobody else is awake for.

Bathwater

Blue. Warm, shallow, tested with an elbow the way your mother told you.

Nap Cheek

Pink. The one cheek they slept on, for twenty minutes afterwards.

First December

Red. The one they’ll be photographed in by every relative, and remember none of.

On the product page each name has its plain colour beside it, so nobody orders 4 a.m. by accident.