Journal

Why you can’t remember being a baby

Ask an adult for their earliest memory and you’ll get something from around age three. Before that, almost nothing.
Dressing a baby for a winter walk

The rule is short enough to remember on no sleep: one more layer than you are wearing.
Coats and car seats

A puffy coat under a car-seat harness feels snug. It isn’t.
Why the Bear Wrap isn’t for sleep

We sell a soft, hooded fleece wrap for babies, and we tell everyone not to let their baby sleep in it. Here’s why.
How to tell if your baby is too warm

Cold gets all the worry in winter. Warm deserves some of it.
Choosing a size

Three sizes. The labels are a starting point; babies don’t read them.
A gift for someone who just had a baby

New parents are given a great many things in newborn size. The baby wears each of them twice.
The first-year photos you’ll actually want

You will take thousands. In ten years you’ll look for about twelve.
A two-line diary for the first year

Nobody with a newborn has time to keep a journal. Two lines is not a journal.
What the colour names mean

Cream, tan, grey, blue, pink and red. We didn’t call them that.

Articles