About

Nobody remembers being a baby.

Not one of us. The first year happens to you completely, and then it is gone. The only proof is what other people kept: a photograph, a blanket, a story told at a birthday that you have to take on trust.

We find that strange, and a little beautiful. The most looked-at year of your life is the one you will never see.

So we sell one thing, for that year. A fleece wrap with a hood, two ears and a leg for each leg. It isn’t clever. It keeps a small person warm on a cold walk, and for a few months it makes them look like a bear.

That is the part people photograph. It ends up on the fridge, then in a box, then years later in someone’s hands at a twenty-first birthday, being passed round the table. Look. That was you.

Most baby things are made to be used and outgrown. We wanted to sell something that would be outgrown and then remembered, by someone else, on your behalf.

We are a small shop in Nassau, in the Bahamas. Six colours, three sizes, one idea. If you write to us at youwereabear@proton.me, a person will write back.

You won’t remember wearing it.
That’s all right. Someone will.